Infycure is a brand of iView Labs Pvt. Ltd.
Overview
iView Labs partnered with Intas, a leading pharmaceutical company, to create an interactive expo experience. The project focused on engaging visitors through multitouch quiz and puzzle games while collecting valuable data about their preferences and interests.
Challenges
Visitor Engagement:
Creating a memorable and interactive expo experience.
Attendee Interaction:
Engaging visitors effectively at the expo.
Preference Insights:
Understanding attendee interests and preferences.
Visitor Data Collection:
Gathering useful information from expo attendees.
Solutions
Multitouch Quiz Game:
Created a quiz allowing multiple users to participate simultaneously.
Interactive Puzzle Game:
Developed pharmaceutical-themed puzzles to encourage teamwork and competition.
Attendee Questionnaire:
Added questions covering visitor interests, preferences, and contact information.
Expo-Focused Development:
Designed and tested the games for smooth functionality across multitouch displays
Results
Enhanced Engagement, attracting expo attendees.
Valuable Data Insights, on attendee preferences and interests.
Memorable Experience, through interactive games.
Increased Booth Traffic, through visitor engagement.
Conclusion
This project created an interactive expo experience for Intas through multitouch quiz and puzzle games. By combining visitor engagement with attendee data collection, the solution supported Intas' expo objectives while creating a memorable experience for visitors.