Infycure is a brand of iView Labs Pvt. Ltd.
Overview
Biocon needed an engaging way to showcase its new injection product during a launch event. The goal was to present the product, its manufacturing process, and key information through an interactive and immersive experience.
Challenges
Product Showcase:
Presenting the new injection product in an engaging way.
Complex Manufacturing Details:
Explaining the manufacturing process clearly to attendees.
Event Engagement:
Captivating attendees and encouraging interaction during the launch.
Product Information:
Making key product details and benefits easy to explore.
Solutions
Interactive AR Experience:
Created a lifelike 3D representation of the injection product.
3D Manufacturing Visualization:
Developed an interactive video showing the stages of production.
Interactive Information Access:
Added virtual buttons and hotspots for product details.
iOS & Android Application:
Developed and tested the AR application for both platforms.
Results
Enhanced Engagement, capturing attendee attention.
Improved Understanding, through 3D visualization.
Effective Communication, of product details and benefits.
Increased Participation, during the product launch.
Conclusion
This project delivered an immersive AR experience for Biocon's new injection product launch. By combining 3D visualization, interactive manufacturing content, and accessible product information, the application created a more engaging way for attendees to understand and explore the product.